Post by account_disabled on Dec 30, 2023 8:53:12 GMT
A with a general definition. Microinfluencers are as the name suggests specialized. They usually have a smaller following in a specific niche. Their audience is very active but mostly smaller than 25000 fans. Famous people and stars are not microinfluencers because they have millions of fans. People with fewer than 25000 fans are called microinfluencers and have a very active audience. Data shows that microinfluencers are very successful. Markerly analyzed over 800000 Instagram profiles each with over 1000 followers to find out how these profiles perform compared to the profiles of big and wellknown stars. They found that the number of likes fell sharply as the number of followers increased.
pasted image 0 1786 Comments and user as the audience grew. pasted philippines photo editor image 0 1802 The more followers a user has the fewer comments and likes they get if you compare this to the number of followers they have. Influencers with a particularly large number of fans achieve worse results and your money is not as well spent. The same study also showed that Instagram influencers with 1000 to 10000 followers get 4 likes while influencers with over 10000 followers only get 2.4. And the really big stars with over 1 million followers even only 1.7. A study by Experticity studied five groups of microinfluencers to find out how much influence they have over their fans.
The surprising result Microinfluencers attract 22.2 times more customers than a normal user when they recommend a product. 82 of customers say they trust a microinfluencers recommendation. Microinfluencers recommend more products than macroinfluencers and have a greater influence on their fans thus gaining more customers. So you dont need an influencer who has millions of fans. A small influencer has a more active audience and more influence. So dont waste your money on expensive influencers who dont get any traffic and have less active fans. Now Ill show you four strategies on how to use microinfluencers to attract new customers. How to exploit microinfluencers for your business Before I show you how.
pasted image 0 1786 Comments and user as the audience grew. pasted philippines photo editor image 0 1802 The more followers a user has the fewer comments and likes they get if you compare this to the number of followers they have. Influencers with a particularly large number of fans achieve worse results and your money is not as well spent. The same study also showed that Instagram influencers with 1000 to 10000 followers get 4 likes while influencers with over 10000 followers only get 2.4. And the really big stars with over 1 million followers even only 1.7. A study by Experticity studied five groups of microinfluencers to find out how much influence they have over their fans.
The surprising result Microinfluencers attract 22.2 times more customers than a normal user when they recommend a product. 82 of customers say they trust a microinfluencers recommendation. Microinfluencers recommend more products than macroinfluencers and have a greater influence on their fans thus gaining more customers. So you dont need an influencer who has millions of fans. A small influencer has a more active audience and more influence. So dont waste your money on expensive influencers who dont get any traffic and have less active fans. Now Ill show you four strategies on how to use microinfluencers to attract new customers. How to exploit microinfluencers for your business Before I show you how.